Instagram is a great social media platform to market and promote a yoga business. But over the last couple of years, it has become extremely crowded with fitness businesses of all types. And this also includes yoga brands.Consequently, standing out on this platform is becoming harder by the day. For instance, if you browse through it today, you will come across hundreds of yoga accounts similar to yours.Therefore, you will need to find ways of cutting through the noise and standing out from the crowds. Fortunately, it’s achievable. In this guide, we will walk you through 4 actionable strategies that can help make your yoga brand stand out from the crowd on this platform.
1. Enhance Your Profile
Before anything else, you will first need to enhance your profile on Instagram. After all, it’s the first thing that your visitors will see. Therefore, it needs to leave them with a positive, lasting impression. So, how can you enhance your Instagram business profile?
1.1 Select a Great Profile Photo
Instagram is a visual platform. So, you need to ensure you select a profile image that will grab people’s attention. Besides helping to catch visitors’ attention, your profile photo also needs to tell your visitors something about your yoga brand. For the profile photo, you can use either your business logo or a headshot of yourself.
1.2 Optimize Your Bio
The bio section gives you an opportunity to tell your visitors what you do or the services you offer. Here, you can mention the style of yoga that you teach, as well as what sets you apart from the competition.
The bio should be captivating enough to encourage a first-time visitor to follow you. Ideally, it should be short and sweet. It should also showcase your personality. So, feel free to use things like smileys or emojis.
2. Use High-Quality Visuals
As we mentioned earlier, Instagram is a visual platform. So, if you want to stand out on this platform, creating and posting high-quality photos and videos isn’t optional. Instead, it should be a priority.
And, you don’t need to hire a professional photographer or even buy professional photography equipment. With your smartphone, some lighting, and basic photo-editing skills, you should be able to produce captivating and stunning photos. Alternatively, you can grab a starter bundle of ready-made designs from ContentBASE.
If your yoga business is new and you don’t have lots of photos to share yet, you can simply download and use stock photos. You just need to enhance them with text overlay and Instagram filters.
3. Post Regularly and Consistently
You may have probably heard a hundred times that consistency is key. And, this also applies to posting on Instagram. If you want to stand out from the crowd on Instagram, then there’s no way around this. You need to be posting regularly and consistently.
When you post consistently, there’s a high chance that your engagement rates will be high. And, this will signal to the Instagram algorithm that your content is worth seeing. Consequently, your posts will start to appear more often on your followers’ timelines. Ideally, you should be posting at least once per day and thrice per week.
However, you should ensure that you post content when your target audience is likely to see and engage with it. If you post when your target audience isn’t online, the engagement rates will remain low, regardless of how visually-appealing or great your content may be. You can experiment with different posting times and days, measure the results and then choose the posting times that deliver the best results.
4. Mix Things Up
Most yoga businesses will post almost the same type of content on Instagram. For instance, the majority of their posts on Instagram will feature different yoga poses and movements.
And, if you also follow the same route, you will find it extremely hard to cut through the noise and stand out from the crowds, especially if you are new on Instagram or you are a smaller yoga brand.
Instead of simply posting the same type of content as everyone else, you will need to mix things up. So, apart from posting yoga poses and movements, you should diversify your feed with photos or videos of you buying workout gear, getting vegetables for your recipes, hiking, or simply spending time with your family.
Besides helping to diversify your feed, this type of content will also help to set your yoga brand apart from the competition, add a human touch to your brand and make you more relatable.
With so much competition on Instagram these days, making your yoga brand stand out from the crowds may feel like an impossible task. But with the right strategies, it’s manageable. You simply need to implement the tips and tricks that we’ve shared here and you will eventually become the talk of this virtual town.