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Since William Caxton established the printing press across the UK in 1476, we have enjoyed a rich and diverse history of print marketing! The production of books moved to the production of pamphlets, and swiftly to the popularity of print advertisement. However, current times have made many businesses doubtful of print marketing and whether their leaflets or business cards are actually being read! There’s no doubt that we live in a digital age where everything is online. Unfortunately, this has resulted in a big push towards online marketing – traditional print is cast aside in favour of emails and social media posts, not always for the better.
So, to the question we have posed above, the short answer is yes. Print is still relevant in the UK in 2022 and we’re here to tell you why! Read on for more, below.
The long lifespan of print
Printed material travels far and wide. Unlike a social media post that can be scrolled away, a brochure or leaflet can be passed from one friend to another. They can’t be swiped out of sight and ignored! The real physical qualities of printed advertisements are their greatest strength. Print, literally, could live forever – until, of course, it eventually biodegrades. Nevertheless, printed material is a significant reminder of your brand message and sales pitch. Research suggests that consumers trust print marketing much more than the digital alternative; 56% of people believe printed marketing is the most trustworthy form of communication and people can refer back to addressed mail up to 4.2 times on average! The personal connection that print forges is one of the reasons why consumers are likely to return to your business if a business card or brochure is provided.
The more marketing the better
As the old saying goes, don’t put all of your eggs in one basket. For your commercial success, it is much better to have a surplus of marketing material than not. Businesses that market exclusively online can miss out on a whole consumer demographic – people that prefer the tactile nature of a leaflet or business card. Print is engaging, beautiful and lasting. There’s no good reason not to invest in printed marketing, as you are simply expanding the sales you could potentially receive, therefore regaining any profit lost during this investment.
The answer is always yes
Print is absolutely still relevant in the UK and, we’re confident, always will be! Small businesses can establish their brand image through the tangible form of print, and attract a large swathe of customers throughout their local area. Bigger businesses can reaffirm their popularity and reputation through quality business cards, or printed leaflets detailing their services. As print still holds significant sway in the commercial world, you should be investing in quality print finishing equipment for your business. DuSense, by Duplo International, can provide you with premium-standard digital embellishment – ensuring that, whatever you print, it appeals to all customers. Rest assured, your brochures, flyers and business cards have never looked so good!
