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OOOOO, the UK’s first revolutionary live-streaming entertainment commerce app, announces a commercial agreement with online retail company B2W to deliver a revolutionary live-streaming commerce platform to shoppers in Brazil. This major breakthrough for the international expansion of OOOOO follows the success of the app in the UK and the recent announcement of a partnership with renowned UK retailer ISAWITFIRST.
B2W is one of the leading commerce giants in this country, and boasts over 60,000 sellers with an impressive offer of over 4 million products for customers. This forward-thinking partnership provides will provide a new way to shop and sell, connecting these retailers with shoppers through regular live-streamed shoppable shows via the OOOOO app.
Annual online sales in Brazil have reached up to $19 billion and e-commerce share of total retail sales accounts for 2.8%. Furthermore, with over 200 million population, Brazil is considered one of the hottest mobile commerce markets, with this pioneering partnership trailblazing the way for live-streamed commerce.
B2W was founded as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with about 60% of the new company, while 40% is a free float. B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato.
B2W has many competitors in Brazil , including such names as Amazon, Cnova, Walmart and Mercado Libre.
“This partnership represents the beginning of the global expansion of the OOOOO brand. Working with an established partner like B2W enables us to leverage our partner’s existing infrastructure, product assortment, logistics and customer service in Brazil while offering their customer base the new and exciting value proposition of the OOOOO app that our team has creatively developed. In short, we can launch in a massive country at speed and lean on the resources of a huge partner, B2W.” – Sam Jones, UK-based co-founder of OOOOO
