The Best Project Management Software for Marketing Teams: A Buyers Guide & Expert Reviews

Several industries, particularly the marketing sector, may benefit from the employment of project management software. Marketing project management is vital in managing the planning, executing and completion of various activities and objectives for campaigns.

The foundation of good marketing strategy is employing a clear plan with stages that will assist you in supervising projects alongside the measures that you will take to help you get there. Project management software helps make the whole process faster, with a greater chance of success. 

Looking for specific features? Explore our comparison tooling.

At a glance:

Best Overall

✅ Endlessly customizable and quite powerful

✅ Supports automations, input from web forms, proofing and approvals.


✅ Planning and setting objectives with the team.

✅ Flexible and customizable in terms of setting up a workflow.

Best invoicing

✅ Can manage both projects and ongoing work.

✅ New intelligent features flag projects at risk of slipping.


✅ Keep an overview.

✅ Extensive customization of virtual workplace.


✅ Great customization options.

✅ Billing and invoicing included.

✅ Free account available.

How to choose the best project management software for marketing firms?

We are going to take a look into the best marketing software for your company’s projects. You’ll soon know precisely which of these fantastic tools is most suited to your business. Project management software is available in a variety of formats for your company to pick from. Before deciding on a piece of software, there are a few things to keep in mind:

Collaboration. The need for teamwork and collaboration grows as the project’s scope increases. To be successful, a project’s milestones must be worked on together, whether in person or online.

Price. Choosing the appropriate project management tool may be influenced by the total project budget. Software can be purchased in a variety of ways, including a monthly subscription fee for each user and a one-time payment. To stay below your allotted spending limit, you may want to look into different subscription options for both people and corporations.

Integrations. When it comes to managing a large project, integrating all of its components is critical to its success. Other aspects of project management include resolving conflicts among diverse project components, finding trade-offs between opposing needs and appraising resources. There are a number of factors to consider when deciding whether or not to integrate other sites into your project management software, such as the interaction between procedures and teams.

Estimated user base size. When weighing the pros and cons of using a product, keep in mind that the more people that use it, the more expensive it will be. Consider your team’s size and the quantity of work you want them to do before deciding on a project management software platform. Because of the high expenditures of large projects or rapid development, you may wind up spending more money than you anticipated.

User-friendly. Project management software that is easy to use can help make tasks more manageable. User-friendly project management solutions are perhaps the most useful. It saves you money and time by using this sort of software.

When deciding on a programme, keep in mind the kind of work you’re doing, the objectives you’re trying to achieve, as well as any milestones or risks you’ve identified. The best way to find a job that meets your needs is to look around and compare what’s out there.

Best Project Management Software for Marketing Teams

Smart Sheet Review: Best overall Project Management software

To help project managers even further with their success, Smartsheet’s clean and contemporary design seeks to save software administration time. Smartsheet is an excellent content management tool. If you’re used to using spreadsheets and Excel, you’ll have no problem with this new application. Custom logos, themes, applications, and sophisticated procedures are just some of the elements that may be altered. Online form submission and proofreading are all facilitated by workflow automation. While other technologies might help you communicate faster, Smartsheet lets you to customise communication to tailor specifically to your company’s requirements.

Key Benefits 

  • Custom logos, themes and applications.
  •  Excellent functionality and appearance. 

A calendar and event visualisation, as well as the ability to put up events in real-time are all features that you’ll find in the programme. The shared view settings and excellent history tracking aims towards working on project revisions and data, that will all be available to you. Automatic alerts and a comprehensive status report ensure that nothing slips between the cracks.

In addition, this software offers configurable reminders and reporting options as an extra benefit. Although Excel’s greatest features are included in this tool, it is incomparable in terms of functionality and appearance. This software is compatible with Box, Tableau, Microsoft, and Google products. Using this software won’t break the bank, though, due its low user cost.

Monday Project Management Review: Most user-friendly

Due to its flexibility and simplicity of use, this is a must-have for project management. Using this project management system, users will have quick and easy access to project-specific collaborative data. Users may participate in conversations inside widgets by adding comments and tagging to reporting tools. The device comes with a built-in timer for increased convenience. The automated experience also reduces the amount of time spent repeating the same tasks.

Key Benefits 

  • Flexible and simple to use. 
  • Built in timer. 

Google Drive, Slack, and other services may be integrated with this project management software. An application integration guide is available at the website’s Integration Center.

Each widget on your project screen has a progress bar that you can check to see how far along you are. You may easily fill these fields with relevant data by using a variety of methods, including links and other data. A 14-day free trial is included in this program’s package pricing, which is based on a per-user subscription.

Wrike Review: Best invoicing

Wrike is an excellent tool for managing multi-team projects.
Wrike’s visual timeline makes it easy to assign due dates and monitor progress, so that you can organise your schedule ahead of time and break down large projects into manageable chunks of work.

You may construct a wide range of custom reports and forms to collect information from your workers using this application. For everything from marketing campaigns to event management, Wrike has templates to choose from. You’ll be made aware of activities that are at risk thanks to new methods of intelligence, collection and analysis.

Key Benefits

  • Construct a range of custom reports. 
  • Manages multi-team projects.

Admins may use Wrike’s form builder to create templates that include conditional logic. You’ll get a submission form that’s both easy to use and customised to your needs based on the specifications you supply.

It is necessary to insert the data from the form into the appropriate task items before assigning each user to a project or task. Additionally, documentation may be created for certain users and then assigned to those individuals.

If you’re seeking excellent invoicing functionality, this cost effective option is worth it.

ClickUp Review: Most comprehensive

This is a terrific solution if you need to plan, schedule,
share, and much more. Subtasks may be broken down into smaller tasks using this programme. There are a large number of individuals working on different projects, thus the programme will make it easy to find and classify them.

Build shared calendars and schedules using this application
to ensure that every work is completed on time. Wikis may be created and stored using this programme.

Key Benefits 

  • Integrates with a variety of tools. 
  • Is extremely cheap.

Two-factor authentication should be used by enterprises in order to better safeguard remote access from SAML, in order to protect important customer and corporate data. SSO systems verify users before they may access any information. Using ClickUp’s SAML-based SSO, this is all doable. As an additional layer of protection, Google Authenticator is used by ClickUp. To get it to operate, all you have to do is enter a password.

Slack, G Suite, Dropbox, and other essential tools are all included in the software. The membership option, which costs £5 per month per individual, includes more calendar functionality as well as other important features like Wikis. It’s a decent price for a service that offers so many different options.

Teamwork Review: Most affordable

When it comes to managing projects and freelancers, collaboration provides useful tools. This is the only method to meet your needs and save money at the same time. Your time and deadlines will be tracked and shown in an easy-to-read widget style when you utilise this project management software.

The layout of Teamwork is clear and straightforward. There are almost no limits to the customisation options available; billing and invoicing are also included, and new accounts may be created at no charge.

Key Benefits 

  • Easy to navigate. 
  • Great for team activity.

By establishing group calendars, everyone of your employees will be able to see what each other’s schedules look like. You can use this method instead of constantly checking in with people to see how they’re doing. Everybody can be sure that they’re utilising the right project tools without the supervision of management.

No credit card information is required for first-time users since the programme is free. Consider using this company’s project management services as an extra resource.

Zoho Review - Honourable Mention

If you’re looking for a large variety of high-quality connectors, Zoho is a good choice.  Charts may be simply generated with this programme, which automates a variety of tasks, saving a lot of time.

You can get started quickly and easily, with plenty of in-app communication options. There are configuration options available; with time-tracking application also included.

Key Benefits 

  • Fast connections.
  • Free onboarding.

This software is packed with features that also include charts and route monitoring. The themes and other information shown for each individual job may be customised, and unique user templates can be created for the activities you do most often. Free onboarding helps you learn how to use all of the software’s many features. Projects and items may be simply assigned by users.

Integrations with a broad variety of different services are possible. This platform’s fast connections allow you to effortlessly communicate anything from bills to project tasks and spreadsheets, making it simple to manage and monitor all of the elements of your project. There is an option to be charged yearly at $4 per user per month if you wish to save money.

Summary - The best project management software for marketing teams

For projects and collaborative work, you and your team will benefit from using Smart Sheet, which is one of the best tools available. When it comes to simple task and calendar viewing, open communication, and customisation, this is your best option. In addition, the cost is really fair, and the user interface is incredibly simple to use.

If this is not the right tool for your needs, these other options might be the perfect fit for your organisation and project management style:

  • Monday Project Management: Monday Project Management is a great choice because of its user-friendly layout and collaboration features. Your projects and tasks will be visible in real time thanks to the unique widgets and workflow features. It is easy to integrate Slack and Jira with this technology and the cost is not excessive.
  • Wrike: If you are scaling your business or you are working with lots of invoice management demands, this is a great choice for your project management needs. You can divide and subdivide tasks in this application and you will be able to track hourly work readily without having to struggle to see what people have been up to. The invoicing functionality in this tool is well worth the added cost per month when compared to other items on this list.
  • ClickUp: With the help of ClickUp, you may organise and plan tasks, in addition to sharing information. You may work with a large group using this programme, and everyone will always know where the project is. This tool for generating Wikis has capabilities that other wiki-related solutions don’t have.
  • Teamwork: For project management and freelancer management in one handy location, this is the right choice for your needs. You can track hours that need to be invoiced within this application and you will be able to craft shared calendars that everyone can see. This is a great choice for tracking steps and stages of projects and for making sure that people can assign tasks and jobs to one another with ease. You will get access to other management tools that are made by this company as well if you want to track other kinds of jobs with the same style interface.
  • Zoho: Zoho is perfect for companies that need a lot of integration accessibility that you cannot get with some other tools on this list. Users can use external tools within the widgets for each project and they can interact with one another and assign and reassign tasks as needed. The charting function is really nice in this application and you will be able to see the information for each job with unique themes that you can craft yourself.

Assuming that monitoring all of your projects in one spot would save you a lot of time, how much time could you really save? Modern project management approaches have several advantages, one of which is that they save a lot of time. If you utilise the best project management software, your productivity levels will drastically improve.

Most of these programmes have free trials available, so you can check whether they meet your needs

Project management software for marketing teams FAQ

Why is project management software important?

Project management software is very helpful to track all of the steps of the projects that you are managing. You will be able to see all of the stages and steps of your project as well as the tasks that have to be completed within each stage when you use this kind of software. This is an important product for project management because everyone working on the project will be able to see everything they need to know about it at a glance. Being able to create shared timelines, calendars and tasks can be very helpful for any kind of project.

What are the uses of project management software?

This kind of software tool is made to help businesses and groups track tasks, timelines, calendar activities, and more in one location. Project management tools help large groups to collaborate more effectively and to maintain communication during all of the stages of the tasks that need to be done for a job. These kinds of tools can also help with invoicing and billing and they can help with communication with vendors and freelancers.

What are the types of software management for projects?

Most project management software tools are designed to track deadlines and work that a group is sharing. This can mean that freelancers, vendors, and other external workers can use the tool as well as internal team members. The other kind of software tool for this need is one that allows for invoicing along with project timeline management and team collaboration. Most of these tools will be made to offer all of the same features but invoicing and time management tools are typically only included in some of these softwares.

What are the main characteristics of software for project management?

These softwares are made to offer timeline management tools, task creation, and management tools, project widgets that allow for document links and uploads to be shared, and they offer shared calendars. The best of these tools will also allow invoicing and billing management. You will be able to track every kind of action that is needed for your project to be a success.

What are the types of activities in project management?

Project management requires sharing information with other team members and as a project manager, you must be sure that every aspect of your project is completed correctly and on time. Project management also requires invoicing and billing and work with freelancers and external workers of all kinds. The right project management software will make it possible to track all of these activities with ease in one location. Being able to share all the relevant information and timelines for a project in one location is critical to its success.

What are the Key Features of Project Management Software?

Project management software offers all the tools and features that are needed to manage a project with ease. You will get access to shared calendars, timelines that help track deadlines, sharing locations that allow for link sharing, access sharing, and document downloads. You will also get chat and discussion functionality that allows for everyone to talk about who needs to do what within each task. Task creation and management is also a part of these tools and with some of these softwares you can even track invoicing and billing.

Back to Top

Startup Founders: We want to interview you.

If you are a founder, we want to interview you. Getting interviewed is a simple (and free) process.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

To use social login you have to agree with the storage and handling of your data by this website. %privacy_policy%

Add to Collection

No Collections

Here you'll find all collections you've created before.