2023 Trends We Expect To See On The App Store

April 26, 2023

If you take a look at the app store, you will see that there are so many different apps available for you to download. Between Google and Apple, there are around 6.63 million apps altogether. So, it can be pretty hard to make your app stand out compared to the others within the industry.

Essentially, apps are fighting to be seen, therefore it is more likely that an app will fail than do well within its market. If you intend to make an app, you need to keep up-to-date with the latest trends and innovative technology.

Here are some trends that you can expect to see on the app store during 2023.

1. 5G Technology

We have all heard about 5G, but did you know that 5G can actually help with devices and apps? 5G devices can actually help with the creation of apps as it will increase their speed and efficiency. It is also up to 100x quicker than 4G, with its latency being expected to be 1 millisecond.

With this amazing technology in place, you will see that apps will be able to utilise their faster performance and higher resolution to bring in more attention from app users. Game creators will also be able to use VR, AR and new features without fear that the 5G will fail and the performance of the mobile app will be affected in the process.

In addition, if the mobile app ends up using 5G technology, it will be easier to make payments. This is because there will be a faster rate when it comes to the processing of biometric data during the identification process.

2. New AR & VR Games

Augmented reality (AR) and virtual reality (VR) games are going to be much easier to produce in 2023. You’re going to find that app stores will have apps that will allow their players to become fully immersed in the game. These apps are going to really add to the user experience. In fact, you can already see that a number of brands have started to incorporate AR and VR into their apps. This includes Ikea, who use this technology to let future customers see what specific furniture will look like before they actually purchase it.

3. Food Delivery Apps

During the pandemic, it became a normal thing to deliver food to clients through online or digital delivery channels. That’s why food delivery apps have experienced a lot of growth over the last few years, amounting to one of the fastest-growing apps on the app store. In fact, the food delivery app market size in general is estimated to hit $320 billion in 2029. Delivery apps will continue to be popular and grocery apps are actually used by at least 15.5% of smartphone downloaders. So, it is worth keeping an eye on this industry to see how it grows over the next few years.

4. AI and Machine Learning Apps

There are so many filter apps that you can download from the app store, but did you know that AI and machine learning apps are actually becoming more popular? These are apps that can animate old photographs to create natural movements, like smiles, and even Google is using this technology with its maps apps so that efficient navigation can be obtained. With so many advances occurring at the start of 2023, it is going to be interesting to see how it develops.

5. Mobile App Security

In a recent report in 2021, it has been estimated that around 46% of businesses have had at least one employee download a mobile application that is malicious. That’s why quite a few mobile apps are trying to incorporate more cybersecurity and protection into their apps. Apple is even going to try and replace passwords with a more robust login process.

Are you ready to download new apps from the app store?

There are so many apps available on your phone. It’s not surprising that you may be interested in downloading more in the future. Just think about the amount of content that is available for you to enjoy. Whether you are a mobile game creator that is looking for ways to optimise the monetisation of your mobile game or you are just doing some market research on certain apps, there are so many new trends that are going to take place in the app store over 2023. That’s why you should make sure you keep your eye on the app store to see what is going to happen next.

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