Search engine optimization is often tricky if you aren’t well-versed in its intricacies. Businesses need their website to appear on the first page of search engines for relevant searches and to gain organic traffic from a relevant consumer base. Keep reading to find three easy SEO tips to boost your website’s search engine rankly quickly:
Make use of anchor text
You need to make use of anchor text on your website and web pages. Anchor text is the clickable text that features a hyperlink. When clicked it takes the user onto another webpage which could either simply be a page on your website or anywhere on the Internet. Smart use of anchor text helps and allows users to effectively navigate on your website and consists of keywords related to your website. Your keywords are essential terms that best describe what your business does. If you have trouble finding and deciding on appropriate keywords, you can consider using the Keyword Suggestion Tool from SE Ranking. However, one should keep in mind that an excessive use of keywords can be a red flag to Google search engine crawlers, and instead of improving your SEO rank, you could end up decreasing it.
Choose the right titles and meta descriptions
You should choose the right titles and descriptions for each and every page on your website. These are essentially a combination of a few keywords and sentences that describe what your business is and the products or services it offers. In order to understand what a title means, simply hover over any tab opened on your internet browser – you’ll notice a popup that features a very short description of the website. Meta descriptions, on the other hand, refer to a brief summary of a web page. It is an HTML element and should consist of no more than 160 characters. Again, search engine crawlers look at the titles and descriptions to understand your webpage and that is why they are of crucial importance.
Delete zombie pages and update older ones
‘Zombie pages’ is a term used to describe web pages on your website that bring zero traffic and provide absolutely no contribution to improving your search engine ranking. In fact, if anything they bring down your search engine ranking, as Google badly ranks bloated websites with poor quality content. It is always better to have fewer web pages with high-quality content than to hoard a large number of web pages with low-quality content. With regards to updating older content, we mean updating older web pages that have good content but aren’t performing as well as you’d hope they would. In such a case, it is recommended that marketers get more backlinks to these pages, change the title and headings, and organize the content into sections.
In such a case, it is recommended that marketers get more backlinks to these pages, change the title and headings, and organize the content into sections. If you are consulting with a Digital Marketing Company, they will be able to help you and suggest the best strategies.
While search engine optimization requires a lot of hard work and attention to detail, the results make it totally worth the time and effort. In order to stay on top of your competition and constantly achieve a higher number of sales and satisfied customers, it is important that companies focus their efforts on SEO and ranking high in the search engine results.