5 Startups Empowering Gen Z To Find Their Dream Job

June 29, 2023

The job market landscape is constantly changing, and Gen Z faces unique challenges in their quest to find their dream job.

Fortunately, several innovative startups have emerged, specifically catering to this tech-savvy generation. In this article, we will explore five startups that are helping Gen Z navigate the job market and discover their ideal careers.


Prograd sets itself apart by offering a comprehensive solution to Gen Z’s career challenges. Founded in 2021 by Ethan Fraenkel and Marco Logiudice, this platform provides a free service that curates a personalised path based on an individual’s goals, skillset, interests, financial situation, and deadline.

By scanning hundreds of online earning opportunities, job listings, and money-saving methods, Prograd empowers Gen Z users to identify the most suitable options to achieve their objectives.


Gen Z is renowned for its creativity, and Skillshare harnesses this by providing an online learning community.

Skillshare offers a wide range of courses taught by industry experts, enabling Gen Z individuals to acquire new skills and explore their passions. Through hands-on experiences and practical knowledge, Skillshare equips Gen Z with the tools to showcase their abilities to prospective employers.

The user-friendly platform and affordable subscription model make Skillshare an ideal resource for Gen Z looking to enhance their career prospects.


Handshake is a dedicated career network designed for college students and recent graduates. Recognising the challenges Gen Z faces in finding entry-level positions and internships, Handshake simplifies the process by connecting users with employers actively seeking young talent.

Gen Z can access a vast array of job opportunities, engage in virtual career fairs, and receive personalised recommendations based on their skills and interests. Handshake revolutionises the job search experience for Gen Z by bridging the gap between talent and employers.


Vocate uses technology to provide personalised career guidance to Gen Z. This startup matches individuals with professional mentors who offer industry-specific insights and tailored advice based on each user’s goals and aspirations.

By connecting mentees with successful mentors, Vocate enables Gen Z to make informed decisions and navigate the job market. With access to valuable advice and networking opportunities, Gen Z can forge their own path to success.


Coursera is a renowned online learning platform that offers a vast catalogue of courses from top universities and industry professionals.

Gen Z can leverage Coursera to expand their knowledge and develop specific skills relevant to their dream job. With flexible learning options and recognised certifications, Coursera equips Gen Z with the credentials and expertise that employers value.

Whether it’s mastering coding languages, developing business skills, or learning data analysis, Coursera empowers Gen Z to stay ahead in the competitive job market.


Gen Z faces unique challenges in their pursuit of a dream job, but these five startups are at the forefront of providing solutions tailored to their needs.

Together, these startups empower Gen Z to find their dream careers and succeed in a rapidly evolving job market.

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