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5 Things to Research When Starting Your Company

Think you could be the founder of the world’s next big startup? Now is a great time to jump into the landscape. Digital transformation is accelerating at an incredible speed, and consumers are embracing technology and new ideas like never before. We’re in an environment where anything is possible. However, before you jump in and start looking for customers to sell your product to, it’s worth doing a little bit of homework. As a startup company leader, you’re going to need to get used to using data and research to your advantage as you work on growing your company. Researching the right things before you leap into your business ideal could be one of the best ways to prepare yourself for success, and ensure you don’t fall into unnecessary traps.

The Competition

One of the most important things to look at before you launch your own company, is the competition you’re going to be fighting against. No matter how innovative your startup is, there’s always going to be another brand you’re competing against. Take your time to check out the competition carefully, including people who don’t offer all the same services or features as you. By studying the competition carefully, you can get an idea of what you need to do to set yourself apart from the crowd. You’ll also be able to learn from the mistakes other brands are making, and discover exactly what kind of actions or features their customers appreciate most. Conduct a full analysis to see where your business stands in the context of your competitors.

Your Audience

Once you know your competition, you need to get to know your audience. Trying to appeal to everyone often means you appeal to no-one. It also means you’ll spend a fortune trying to stand out over other big-name brands with your marketing campaigns. Instead, focus on finding a niche audience by looking for those who are most likely to benefit from your service or product. Send out online surveys and conduct market research to ensure you’re connecting with the right people. You can also speak to customers through social media and experiment with focus groups. Once you’ve collected as much information as possible, create some user personas to help you step into the shoes of your customers when you need to.

Your Industry

This might seem obvious, but you should have a full understanding of your industry and the regulations associated with it before you jump in. For instance, if you’re running a fintech company, you need to know exactly what standards you need to have in place with your technology to protect important customer details and payment information. Learning as much as you can about the special considerations people in your sector need to be aware of will reduce your chances of making dangerous decisions with your money and your future. You’ll also be able to protect yourself from regulatory fines, legal problems, and compliance issues.

Financing Options

You’re probably not going to have all the cash you need to run a successful business simply stashed away, waiting for you to use it whenever you like. This means you’re going to need to look into funding options. There are various opportunities for businesses today, such as working with investors who take equity in your business or looking into grants. The most common option is to seek out a business loan that makes the most sense for your company. There are various options available today for smaller companies and startups, which come with their own flexible schedules for payments and various other unique tools. Make sure you consider all of your options carefully before you jump in.

Your Staff

Finally, don’t be afraid to look at all of your options when it comes to accessing talent to help you grow your new venture. You’re going to need professionals to help you with certain things, like making sure you can process all of your taxes effectively at the end of each year. As tempting as it might be to go it alone, it’s best to seek help when you don’t have the skills you need yourself. Ask yourself who you really need on your team from day one, and how you’re going to be able to bring them on board. You might be able to look into things like contracting and freelance work if you’re not willing to have someone on your payroll full-time straight away. Get these five things ironed out from day one, and you’ll be more equipped to run a successful business.

Written by Kevin

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