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Every online store aims to increase traffic and conversions. However, even if you use every basic strategy, it can still be challenging to decide which marketing tactics you should dedicate your resources and effort to. Unfortunately, it isn’t a simple “if you build it, they will come” situation when running an online store.
Customers aren’t always easy to engage, and it takes real persistence and a variety of marketing strategies to reach your audience and increase sales. Effective marketing often boils down to reaching audiences repeatedly over time because that’s what helps build familiarity to encourage purchases eventually.
It’s always a good idea to take advantage of social media to spread your message or do some research on podcast ads. For example, you might need to take a closer look at your email campaigns and start sending messages that are regular but not overwhelming and valuable. Read the article below to learn the top five ways to market your online store.
Podcast Ads
Podcast ads are a great way to reach a specific audience. For example, you can target people who listen to podcasts about parenting if you sell toys or gadgets for children or try to reach podcasts that talk about cooking if you’ve got some nangs for sale. Podcasts are pretty engaging compared to other media types, and many people choose to listen to them on their breaks, on the way to work, or while doing everyday chores. This means they’re more likely to hear and remember your ad and then visit your website.
SEO and Keyword Research
An SEO strategy is one of the best ways to drive organic traffic to your store. You want the right keywords to be found by the right people so you can attract them to your site. However, it’s essential to do your keyword research using tools that provide accurate information.
Apart from keywords, you should also focus on creating engaging and interesting content. You can use tools like BuzzSumo to find out what topics are trending and then create content relevant to both your audience and current trends. The more valuable content you create, the more likely it is to attract and retain traffic.
Email Marketing
If done right, email can be one of the more personalized ways to market your online store. It’s a great way to reach your audience directly and build relationships with them. Your emails should be relevant and valuable if you expect high open rates. You can use A/B testing to determine which emails resonate best with your audience. Here are some ideas:
- Create content that’s related to a holiday or other special event,
- Offer tips and advice,
- Ask a question and offer an incentive for those who respond,
- Ask for testimonials from your customers,
- Include a discount code in the body of your message,
- Link to a blog post that includes valuable information related to your business.
You can also use email marketing software like MailChimp or Constant Contact to manage your email campaigns and monitor performance. These tools are either free or quite affordable, as well as easy to use, so you don’t need to know a lot about coding or technology to create compelling emails.
Social Media Marketing
Social media can play a major role in your eCommerce marketing strategy because it gives you an opportunity to reach more people than ever before on a global scale. It takes time to grow your social media following, but the payoff can be worth the investment if you continuously post original content that’s relevant to your audience or industry. Because this type of marketing allows you to interact with customers directly, it’s important to pay attention to what they have to say and respond appropriately.
If that’s not something you’ve already done, consider setting up a Facebook or an Instagram page. However, keep in mind that after you have them ready, there actually should be something happening there – posts, updates, interaction with people in the comments. You can’t just set up a page and then leave it be.
Blogging
Blogging is another way to build credibility and connect with potential customers online. If you are unaware of how to start a blog, then consider checking out 501words for more information. For example, if they like your blog posts, they may return to your site or check out your products in person at some point as well. Blog posts are also great opportunities to share helpful tips related to your industry and promote offers such as discounts or giveaways. If you plan to start a blog for your business, here are some tips:
- Choose a platform like WordPress where it’s easy to set up and update posts regularly, If you’re looking for other options, here are some great WordPress alternatives suggested by web experts.
- Start blogging regularly rather than sporadically – even once per week is better than nothing!
- Make sure each post is valuable by providing helpful information that addresses common questions related to your business or area of expertise,
- Include a CTA (call-to-action) at the end of every post, so readers know what you want them to do next,
- Share posts on your social media profiles regularly so new readers who find you can easily find past posts, too,
- Write guest blog posts for other websites in your industry where appropriate.
Conclusion
If you follow the five tips and steps listed above, there’s no question that your eCommerce marketing efforts will be more effective than ever. Remember to stay persistent, be willing to try new tactics even if you aren’t sure how well they will work, and pay attention to what works best for your audience.
More importantly, keep in mind that marketing should be both enjoyable and fun. Remember, the goal is to reach your audience, not just throw ads at them! If you enjoy what you do, it will show through in your efforts and encourage more people to support your business.
