Marcus Richards
Instagram is huge and can really help you improve your business footfall and traffic. Here are some great tips to make the most of it.
1- Start By Creating Your Business Profile
If you will be using your Instagram account for your business, the first thing you need to do is create a business profile. This will allow you to take advantage of certain perks provided to business accounts, such as including website and contact information in your account. You will also get access to the ‘Insights” feature, which we will discuss later in the article. To convert your current profile into a business profile, simply find the ‘Settings” section and select the “Switch to Business Account” option.
Once you have a business account, you must complete the profile by choosing a good profile picture and filling out the bio section. In this section, you want to contain a brief but inspiring section on what your business does. You should also include a call to action in your bio, such as “shop here” “leave an email” or some other task you hope your visitor will perform. Once the bio is complete, you are ready to get started. Take some time to research management tactics if you are new to this as it can shed light on what is happening.
2- Connect Instagram To Other Platforms
Once you have set up your Instagram account it is time to make sure that it is properly connected to all your other platforms and your company website. This will allow you to maximize your reach and bring your content to the greatest audience possible. You will find options for connecting your Instagram account to other accounts in the profile settings section. Connecting your accounts provides a seamless presentation that adds to your perceived credibility to your target audience.
It is equally important to be posting evenly across all the platforms on which you operate. This doesn’t mean posting the same content on every platform, but keeping a regular schedule across all platforms creates the consistency that will help you build your audience quickly. This is where a schedule for posting your content and a record of what content is posted will help you come out on top.
Hashtags are a great way to meet new people who might be interested in the content you are offering. When you use hashtags relevant to the content you post, your content will be more likely to appear in the search results of your target audience and potential customers. Try to use a mix of popular and niche hashtags to ensure maximum broadcast radius. You can also look for hashtags so that you can find conversations relevant to your business and activities. Choosing and using your hashtags precisely is an essential part of creating and growing your Instagram account.
If you are having a hard time choosing the right hashtags for your business, fret not. There are plenty of tools that can be used to help you select the most effective hashtags for your business. RiteTag and Hashtagify are some good examples of tools that can help you find hashtags related to your business and content.
Low-quality boring content is not going to get you very far, but tailoring your content to the interests and inspiration of your audience is essential. Filling your target audience’s feed with generic content is a recipe for disaster.
So, think about the type of content you would appreciate if you were following someone else. Would you like to see something completely random, with disconnected thoughts and musings? Or, would you value something clear, informative, and engaging? Probably the second option, right?
The best way to plan and create the type of content your audience is looking for is to think about the type of things your audience will find valuable. What kind of information would be important to the type of audience you are trying to reach? What kind of problems does your information help to solve? Once you can answer these questions, you will be well on your way to creating dynamic and fascinating content that captivates the imagination of your audience. Increase your Instagam likes here and then benefit from the impact.
5- Run Contests And Giveaways
Everyone loves free stuff and this is why giveaways and contests are such a great way to increase your audience. When you organize a ‘giveaway’ or a contest with prizes, you give people an incentive to follow you and interact with your business. But make sure the prize is something they will truly appreciate.
Also, make sure you provide very clear instructions on how the contest will work. Include all the guidelines, stipulations, provisos, and quid pro quos. Finally, make sure you follow through and make just as big a deal about giving the prize away as you did about setting up the event. Nothing will ruin your business reputation more than giving people the feeling they have been cheated.
6- Partner With Other Businesses On Instagram
Instagram also allows you to partner up with other businesses and form advantageous networks. By partnering up with another business you can gain the attention of a whole new audience you may not have thought of before. Just be sure that the businesses you choose to partner with compliment the business you are running. For example, if you sell women’s clothes, a jewelry business would be a perfect option. Some of these businesses can help you make a big break if you are new on Instagram. An established business can help provide your new business with credibility.
7- Use Influencers To Promote Your Brand
Influencers are people with a large following that can help you grow your brand and meet a new audience. When you work with influencers, you are tapping into a pre-built audience that is already interested in the options you are promoting.
But before you can use this impressive tool, you will need to do your research. You need to make sure that the influencer you are considering is an influence on the audience you are seeking and genuinely interested in your products as well. Choosing an influencer whose values are not aligned with your own can be a very bad thing.
