Dianne Pajo
Shipping and handling. These two words hold so much weight in the consumer merchandise business. Because of their significance, it is vital for business owners to find new ways to make these aspects appealing, secure, and easily processed. Additionally, they should strive to find ways to make the process beneficial for their overall business. Start by finding out how to make shipping products attractive.
Simplify Things
Do not overcomplicate things. Less is always more. Too much tape or packaging protection on the inside can make the products less desirable. Customers don’t want to fight tooth and nail to get to their purchases.
Decide on one mode of protection and stick with it. Keep in mind that not every product relies on boxes to ship. Plastic pouches with bubble wrap interiors keep products secure and safe. If you do go the box route, don’t overpower the product with multiple pieces of tape. They make the packaging look unattractive and complicates the opening process.
Choose a Container
Business owners can choose from several container types and additional packaging materials for extra security. Consider your products, and base the container and security options on what you’re selling. From there, you can weigh the pros and cons.
For example, you might not fully understand the difference between shrink wrap and plastic wrap. With more explanation, you might decide shrink wrap is more appealing and protective than plastic wrap. Plus, the material might give you more opportunities for promotion.
Maximizing Safety
Did the package arrive with no problems? Part of making shipping and packaging more attractive is ensuring the transportation and distribution processes are safe. Make sure the process you decide on offers the most protection for your products.
Additionally, consider doing a few test runs and trial scenarios. See how well your products withstand accidents or emergencies. Brainstorm solutions to counter any problems with effectiveness, and stick with the most successful and simplistic outcome.
Include the Brand
Everything you do for your business and products should include branding. Putting your brand on the packaging is always a plus. Self-promotion makes the business seem more legitimate. There are a lot of scams on the Internet, and anyone can sell a product to make a quick buck.
However, including branding and promotion costs money. Real companies will take the time and effort to do so because they want to see continued business. Scammers won’t have the funding or patience to get this done. Including the branding will bring in more business and increase sales and revenue.
The product does not always make the sale. The attractiveness of the shipping and packaging processes makes the sale and keeps customers coming back for more.
