How Your Website Design Affects SEO Rankings

May 17, 2023

Aesthetics are just one component of web design. Every aspect of your website’s appearance on the internet is affected by the quality of its design.

When visitors to your website are interested in knowing more about your firm, they will first come to this website. It is also the single most important thing you can do to boost the number of visitors from search engines to your website.

A website’s design may have a considerable influence on search engine optimization (SEO).

Users are more inclined to engage with websites that allow them to swiftly navigate through the different portions of the information. This also applies to any design, such as bankruptcy lawyer website design elements.

This article will show you how the design of your website may affect your SEO ranking. 


A website with a bad navigation structure is not only inconvenient for visitors, but it may also have a negative influence on a company’s SEO results. If users are having significant trouble accessing your menu bars, reading your content, or obtaining critical information on your website, search engine crawlers will notice.

Inefficient navigation may hurt session durations, page views, bounce rates, engagement rates, and lead conversion rates, among other digital marketing KPIs.

Images and Videos

You may have noticed that there are more graphics and vector images on websites these days than real photos. Furthermore, videos are not embedded in the traditional sense on the website. Since the thumbnail of the video contains a hyperlink, it is possible to watch it without having to embed it on the website.

The usage of additional photographs and videos on a website will make the design heavier and have an impact on the website’s performance, which is another crucial factor that everyone strives for in their websites.

As users prefer to browse websites with advanced functionality and quick loading times, the number of leads you receive as well as your ranking will suffer as a result. Thus, you should run tests on your website and remove any unneeded parts that are slowing down its load speed.

You may do speed and performance tests on your website using a range of tools.

Header Hierarchy

Today’s online readers have grown to expect that they will be able to get the information they need in record time. Only 16% of website visitors read the entire piece of content.

Headers provide structure and help visitors get a sense of the material you cover on any given page, making it less likely that they will leave without reading more of what you have to say.

Furthermore, the importance of including keywords in header tags (H1 through H6) has been questioned; however, eighty percent of the results on Google’s first page use an H1 header. If you don’t have one, it’s the same as publishing a tale without a title; the reader won’t know if the story will be interesting to them or not, so they’re less inclined to read it.


Your font choices will have no direct impact on your organic search results, so you may relax if you’re worried that Google will analyze your font selection and award you a rating based on that judgment. However, the fonts you choose will impact the user experience, which will impact SEO.

If you use an excessive number of separate fonts, typefaces that are difficult to read, or font sizes that are either too small (or too huge) to be read comfortably, the quality of the user experience will decrease.

When conducting a font audit, ensure that your fonts are readable on all devices and your fonts are consistent with your brand across all of your properties. A consistent and unified experience will keep your bounce rate low, which is important for search engine rankings and sends a positive signal to search engines.


Modern phones, laptops, and desktop PCs have a variety of screen sizes. Your website must function correctly on as many of these devices as possible. This is where the significance of responsive design becomes apparent. Responsive web design employs a single design, but certain features of that design are updated depending on the size of the viewing area. On a mobile device or a screen with a low resolution, for example, the menu system may switch to a hamburger menu, whereas on a desktop computer, it will display the entire menu. Google gives greater weight to responsive websites.

404 Page

When visitors hit a dead end on a website, whether due to a broken link or a page that no longer exists, they often give up and abandon the site entirely if they see a 404 error page or message. This might have a negative influence on your bounce rate and other key KPIs. It is critical to reducing the likelihood of customers seeing a 404 page, but there is an excellent chance to create an intriguing 404 page that will keep people on your website if they do reach it.

Make your own 404 page. Consider creative methods to capture readers’ interest and then redirect them to the home page or another equally helpful “restart” point. This may be achieved by the use of creative writing, images, or graphics. Consider including a search box or a list of commonly visited sites to help lead visitors back on track.

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