Dianne Pajo
If you’ve already started planning your business strategy for 2023, you might be thinking about ways you can save money in the new year. No matter how big or small your business is, there are always new budget-friendly strategies you can try. Keep reading to discover some clever money-saving tips for your business to practice in the new year.
Understand Your Budget
At the start of the new year, set your business up for success by establishing a budget to adhere to over time. Planning a budget for the entire year may feel like a daunting task, especially for new business owners, so start by analyzing your business quarterly. View your data from previous quarters and plan a budget to follow for the first quarter. Continue this process for each quarter of the year, and you’ll have a much easier time staying within your budget than if you planned for the entire year in advance.
Buy Merchandise and Products in Bulk
Whether you manage a small or large business, shopping for products in bulk is a cost-efficient way to order merchandise. Wholesalers offer larger quantities of goods at reduced prices per unit and often reduce shipping costs as well. While you’ll need to store more products in your warehouse at a time, this can also be a benefit for businesses constantly selling out of certain products. You can also shop for custom merchandise in bulk if you’re looking for new marketing avenues or want to start your own branded accessory line.
Utilize Cost-Effective Marketing Methods
It’s no secret that marketing can be one of the most time-consuming and expensive parts of running a business. However, when you’re first starting out as a small business, you don’t need to budget thousands of dollars for expensive marketing programs.
Instead, consider using cost-efficient platforms such as social media. Social media allows you to build your business’s presence online without spending anything. For example, you can utilize social media to host promotional giveaways, which was a popular trend in 2022 and should continue into 2023. Giving away free products or custom merchandise helps increase brand recognition by expanding your social media outreach and increasing your followers.
These are just a few strategies any business owner can use to stick to a budget and save money in the new year. Remember these money-saving tips as you analyze your business’s performance over the last year and start to plan your strategy for 2023.
