If you’re reading this, chances are you have a business website in dire need of a redesign. In today’s digital world, having an outdated website is just as bad as not having one at all.
A website redesign is a necessary investment for any business that wants to remain relevant and competitive. These are four reasons why you should redesign a business website.
First Impressions Matter
Usually, your website is the first interaction point customers have with your business. You only have one chance to make a good first impression, so it’s important to ensure your website makes the best one possible. An outdated website will give visitors the impression that your business is out-of-touch and not worth their time or money.
The last thing you want is potential customers clicking away from your site before they even have a chance to learn more about what you do. Keeping your branding consistent between your website and other marketing materials is essential to making a good first impression and gaining the trust of potential customers.
Your Website Is Your 24/7 Salesperson
Even when your physical store is closed for the night, your website is always open for business. Make sure to take advantage of this by ensuring an easy-to-operate design. An outdated website that is difficult to navigate will only frustrate potential customers and send them to your competitors.
With over half of web traffic now coming from mobile devices, it’s more important than ever to have a mobile-friendly website. If you do not optimize your website for the phone, you’re effectively turning away potential customers. A good website redesign will bring your site up to date with the latest responsive design trends so that people can easily access it from any device.
To see if your current website is mobile-friendly, simply enter your URL into Google’s Mobile-Friendly Test tool. If your site isn’t mobile-friendly, you’ll need to redesign it to ensure potential customers can easily access your content from their smartphones and tablets.
You’re Losing Out on Search Engine Traffic
Search engines like Google are constantly changing their algorithms, and if you don’t keep up, you could miss out on valuable search engine traffic. A site made 10 or more years ago likely won’t use the latest SEO best practices, which means your site could go lower on the search engine results pages.
A website redesign can help ensure your site uses the latest SEO techniques so that you can attract more organic traffic from potential customers who are searching for what you do online.
Organic traffic through search engines is one of the most effective ways to reach new customers, so it’s important that you focus on SEO.
A website redesign is a necessary investment for any business that wants to remain relevant and competitive. Whether you’re looking to improve your brand image, make it easier for customers to find and purchase your products, or attract more organic traffic from search engines, a redesign is the best way to achieve your goals.