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Salons primarily function on relationships. The connection between the client and the professional influences customer experience, loyalty, and tips. The stronger the bonds, the better the business.
Many people go out of their way to book their favorite stylists. After all, one’s hair is an extension of their identity. Finding a professional that gets your vision is a huge win.
Here are some tips on building customer relationships in your salon and how connecting with your clients affects your business’ success.
Create an Online Presence
A social media presence offers a lot of benefits, such as keeping records of your work and advertising it to the public. Creating an online presence dedicated to your work persona allows you to connect with your clients outside of the salon while still maintaining a professional relationship.
Frequently posting your work on Instagram or TikTok keeps you relevant in your client’s minds, making sure they reach out to you for their next appointment. Making this or that posts, sharing stories on your daily work routine, and recommending your favorite products gives clients—new and old—an opportunity to get to know you and your specialties better.
Offer Personal Consultations
Consultation sessions give you and your clients one-on-one time before a hair-changing appointment. It provides you with the perfect opportunity to talk, break the ice, get to know one another, and dive deeper into the desires of your client.
Giving your clients extra time with you also shows them that you care about them. Offering personal consultations strengthens bonds and makes actual appointments more comfortable for the customer.
Establish Trust
Quality customer experiences entice your clients to return in the future and encourage them to maintain a relationship with your business. There are many ways to enhance customer experience.
For example, keeping your salon equipment sanitary demonstrates your commitment to your clients and their well-being. Proper sanitation may seem simple, but it makes a huge difference to your salon’s image, experience, and relationships. Who wants to return to a place that doesn’t make them feel safe or comfortable? Establishing trust and making your salon an enjoyable, safe, and welcoming space strengthens your client relationships.
Building customer relationships in your salon establishes the groundwork for a successful business. The connections you make determine the demand for your services, your salon’s reputation, and opportunities for growth. Build stronger bonds with your clients through an online presence, one-on-one time, and established trust, and enjoy the benefits of happy customers.
