Dianne Pajo
Packaging makes it easier for customers to identify your product and its origin. That is why meticulously choosing your product packaging is crucial for consumer businesses. However, what you include on the package can also make or break your success. Keep reading to see what elements are the most important so that you can produce the best possible packaging for your products.
Material Makeup
First, the type of material you use to develop your packaging plays a significant role in the design. For example, eco-friendly materials can appeal to a broader demographic or target audience.
However, the product your packaging can also determine the material, like when breakable items are inside. Be mindful of the materials you choose because they protect your products and appeal to various individuals.
Visual Graphics
The visuals and graphics you print on a package are a great indicator of what the product is inside without reading the label. The graphics are also what encourage customers to pick up your products. Select your graphics wisely because they represent your brand and become identifying factors.
Color Psychology
The colors you place on your packaging can evoke certain emotions in your customers. That is why businesses take their time choosing the right colors because they can influence different things. For example, blue evokes a calmness and a sense of serenity.
Aside from choosing the right colors, you must choose your color palette to improve consistency across all packaging. For instance, is either RGB or CMYK better than the other? Keep the same color palette for all graphics and packages so everything matches.
Typography and Format
The last most important element of your product packaging also holds a lot of meaning, like color psychology—the typeface. Each typeface has different connotations and implications for individuals. Therefore, the typeface you choose can represent your business in different ways.
Additionally, the format of your package is what will attract customers to your brand. Play around with different layouts and configurations to determine which will bring you the most success.
The packaging on your products will make a difference in whether a customer chooses your brand over another. Because of this, choosing your materials, graphics, colors, typography, and format is paramount to the design process. Next time you’re designing a new package, keep these elements in mind.
