Dianne Pajo
Everyone loves a good pop-up shop. Pop-up shops essentially combine two popular activities—shopping and partying—in the most creative way possible. Pop-ups provide a chance to show off your business to new clientele and get great customer feedback. Here are some tips for throwing a successful pop-up shop.
Set Goals
It’s important to aim for the moon and the stars while also setting a standard on what that goal means to you. Don’t overwhelm yourself with unattainable goals. Nothing is impossible, but it’s important to be realistic. Consider where your business stands now and recognize what is doable for you, your business, and your budget.
Have at least three set goals you want to achieve during the event. Even if you only reach one that day, consider yourself a success. Anything accomplished during the pop-up will motivate you to strive for bigger and better things. Keep these goals in mind to help you remain motivated and focused.
Think Outside the Box
A pop-up shop is a space where creativity is encouraged. When you don’t have a traditional everyday store, you do not need to conform to anyone else’s ideas about what your business should be.
Make the layout of your pop-up creative and personal to your brand and the things you have to offer your customers. Take things a step further and think beyond the typical storefront; consider hosting the pop-up shop in a rented container. The shop will make a statement before customers even start looking at what you have on display for them.
Be Bold With Your Brand
Be bold and brave. People need to know where they are and what they can expect to experience. Your business’s brand should shine through the event. A successful pop-up show goes beyond product placement and includes attitude, too.
Wow the customers with your brand in a subtle way. Don’t overwhelm them. Have refreshments and entertainment that adequately reflect the business. A pop-up shop is about sending a message through the vibe and atmosphere of the event.
Encourage Feedback
There’s always room for improvement. Never shy away from critiques and feedback—welcome all of it. Take everything into consideration and assess how various tips work with your theme and brand. Apply some of the suggestions to the next event or create improvements in your products that people want to see.
Asking for feedback lets your customers know how much you value their opinion and makes them feel appreciated. This is a great way to ensure future business because customers will want to stick around and see if you implemented their advice. Follow up with them via email and let them know you appreciate their attendance and suggestions.
Pop-up shops are a new movement and now is your chance to get in on the action. Throw a successful pop-up and watch your business grow.
