Fredd
We are a graphic design studio, specialising in logo design, branding, and all things digital, including website design. With a proven track record, we’ve empowered over 115 brands to make a lasting impact in their respective industries through our professional designs. Our goal is to help clients attract the right customers while also creating a design that truly represents their business and allows them to stand out from their competitors. What sets us apart is our strategy-first approach, a clean and modern design style, and open, honest communication.
TELL US ABOUT YOURSELF?
As an in-house designer and within marketing agencies, I gained valuable experience. However, I discovered a desire for collaborative, creative projects with other entrepreneurs, where I could truly share my expertise. Now I have the privilege of assisting individuals in developing compelling brand identities, increasing online visibility, and empowering them to confidently market their businesses. The ability to set my own hours, combined with the desire for more time freedom, were critical factors in my decision to go it alone. Working on projects I’m passionate about brings me great joy, making each day truly enjoyable as I contribute to the success of others.
IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?
Take the risk and make a worthwhile investment in yourself and your business. Building and expanding your own business can be difficult, but the rewards are priceless. Maintain your dedication to your passion and persevere in the face of adversity. The journey is difficult, but the satisfaction and fulfilment that comes from pursuing your entrepreneurial dreams is truly unparalleled. Never underestimate the importance of investing in your own development and the benefits it can bring to your business.
WHAT PROBLEM DOES YOUR BUSINESS SOLVE?
We specialise in providing solutions to businesses that want to brand confidently and clearly. We help our clients establish a strong and distinct brand presence by taking a strategic approach to logo and website design. We address the core challenges businesses face in effectively communicating their identity and values to their target audience, whether it’s improving visual identity or creating a user-friendly online experience.
WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?
My inspiration came from a freelancing project while working full-time, and it was sparked by a memorable project for By the Bay Cosmetics.” It was a joy to design their logo and create a comprehensive brand. The excitement to present the project rekindled my love of design, reminding me of the immense satisfaction and creative fulfilment that can be derived from impactful visual storytelling.
WHAT IS YOUR MAGIC SAUCE?
What differentiates my business is its foundation on a personal brand, a distinct approach in comparison to my agency-based competitors. I take pride in providing a personalised 1:1 service that makes projects more accessible and tailored to my clients. Direct communication becomes the norm by eliminating the intermediary role of account managers, fostering a streamlined project timeline and ensuring a more efficient collaboration process. Furthermore, I strive to consistently exceed expectations, knowing that satisfied clients often become advocates, resulting in valuable referrals.
WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?
Over the coming five years, the primary objective is to extend assistance to more than 300 businesses, contributing to their growth and success.
WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?
Maintaining a healthy work-life balance is the most difficult challenge I face. As a dedicated entrepreneur, my desire to ensure the success of my clients frequently drives me to go above and beyond. I strive to over deliver by devoting extra time to projects to ensure complete satisfaction with the results. To address this issue, I’ve made a commitment to stick to standard business hours, allowing for a more structured and balanced approach to my professional and personal lives.
HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?
We love to collaborate with inspired entrepreneurs from various sectors, including creatives, photographers, beauticians, coaches, health and wellness professionals, and copywriters.
