In the modern digitally driven world, if you’re in business, a web presence is vital to your success. After all, the days of old-fashioned marketing through snail mail have slowly died off. And if you hope to establish brand awareness and trust, a healthy website is essential.

Studies have shown that there are approximately 1.18 billion websites. Yet, only about 17 percent of these are considered “active.” However, you may be surprised to learn that nearly half of all small businesses don’t have a website. And this means that just by having a website, you’ll likely be ahead of half of your competitors.

To make it happen, you can choose a CMS like WordPress or hire a Node.js developer for your back end, a JavaScript developer for front end to build a custom website. For the last one, you should also need to have a project manager and a part-time web designer. Web presence is essential today as more and more people check your business online, intending to read testimonials or know more about your services.

In the modern age, brand awareness is what all businesses should be focusing on. This is because without brand recognition across your target customer group, you’ll have a difficult time reaching your intended audience. But thankfully there are many tools at your disposal for optimizing your website and getting the results you want.

In the following, we’ll explore a few tips for how to make your website work for you and establish greater brand awareness.

Link Building

As mentioned, if you want your website to work for you, it needs to be optimized. And search engine optimization (SEO) is how this process is accomplished.

Link building refers to an SEO tactic that increases a website’s search engine ranking. This is important for a few reasons. But primarily, if you want to gain greater visibility, you need to have a site that ranks higher on a search engine results page (SERP).

A few ways link building can help your website are as follows:

• Gives your site credibility
• Helps to create an authority voice
• Greater sales and revenue opportunities
• Improved market relationships
• Greater brand awareness
• Higher site metrics and SEO scores
• Increased web traffic

Basically, link building includes a process of getting trusted authority sites to link to your website via backlinks. And this is because backlinks are an important factor that Google and other search engines use to determine whether or not your site is trustworthy, and how your site should be ranked.

When it comes to site ranking, the higher the better. And when you work with the best link building services, you can rest assured that your site will start getting much more traffic, and this can correspondingly result in greater revenue.

Paid Ads

While you probably don’t want to spend any extra money on marketing, you should highly consider using paid advertisements on both social media channels and search engines. In fact, some experts argue that paid ads are critical for a website to be successful.

With paid ads, not only will you help to drive traffic to your business website, you’ll also begin the process of establishing yourself as a brand over multiple channels.

Paid ads are common tools used to drive traffic and sales. For example, on social sites such as Facebook and Instagram, you have the option of promoting a post. WIth these tools, you can see real-time data of how your promotion is going.

Additionally, utilizing a pay-per-click (PPC) ad on Google can also drive a huge volume of traffic to your site. But while you want to strive to create organic traffic (traffic you gain naturally) as well, paid ads can also greatly help to improve brand awareness.

Influencer Marketing

In today’s world, you don’t have to be a celebrity to have influence. In fact, anyone with a large enough social media following can promote your goods or services. And this is why influencer marketing has created a new dimension for gaining greater brand awareness.

For example, there are many rising Instagram, YouTube, and TikTok personalities with huge followings of over 100,000 people or more. If you are still not convinced, visit this interesting Tiktok statistics to learn more. Some of these individuals make a small fortune each month because of how popular they’ve become. And if an influencer with this type of following promotes your business, you’re likely to see much higher traffic and revenue as a result.

As part of a social media marketing strategy, influencer marketing only enhances your chances of being found by a larger customer base online. And with these influencers on your team, you can develop future strategies for promotions that are sure to gain you greater notoriety and shares of your content.

The modern business landscape has changed a lot in the last 20 years. But with the tools that are available today, developing a website and using it as a tool for promoting your business can be easily accomplished. And if you’re serious about the success of your business, following the tips here will bring you closer to greater brand awareness.