(France) Tamara MASSON: We give entrepreneurs tools for easy access to track every new mention of their brand online, in real time.

December 17, 2023

Tamara Agency in Paris is a leading Shopify web development agency offering customized services for enhancing online stores. They cater to both small businesses and established brands, providing strategic consultations, UX/UI design, web development, and performance optimization. With over 200 satisfied clients and a certified Shopify Expert status, they emphasize a personalized approach to meet each brand’s goals. Their focus is on creating high-performance websites that drive growth.

TELL US ABOUT YOURSELF?

Over the past decade, my expertise in Shopify, UX/UI design, and Facebook advertising has empowered hundreds of entrepreneurs and business owners. My approach centers on providing personalized attention to each client, guiding them through the nuanced process of amplifying their sales in both new and established stores.

My background as an e-commerce seller enriches the bespoke services I offer. Every client, irrespective of their global location, receives a tailored experience, crafted to meet their unique business needs. My comprehensive understanding of the American, English, and French markets, complemented by my multilingual capabilities, positions my clients to successfully venture into the international arena.

The genesis of my agency stems from a deep-rooted passion for helping businesses flourish. It’s more than a profession; it’s what I love to do. Establishing this agency was a natural progression of that passion, allowing me to collaborate with a team of experts and create a collective environment where knowledge, skills, and innovative ideas converge to foster growth and success.

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

Life is too short, don’t forget what is the most important for you. Find a way to have a balance between family and business.

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?

Low conversion rate, improve DNA of online brands, lack of time and knowledge how to grow, bugs, bad visitor experience, high media costs

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

Success stories of successful brands and that everything is possible. We focus on helping small/medium brands not only to create a beautiful website, but also increase sales online. We help them to save time and money, so they can focus on what they should focus on their business.

WHAT IS YOUR MAGIC SAUCE?

Human-Centric Approach: Our Key to Success.

At the heart of our agency lies a commitment to flexibility and bespoke client support. We don’t just offer services; we engage in active listening, deeply understand our clients’ objectives, and craft 100% customized support plans tailored to each unique project. That’s why I insist to keep the name TAMARA AGENCY, to let everybody know that there is a person behind the agency. This personalized approach has not only been the cornerstone of our success but also the reason behind our 140+ positive client testimonials. For us, putting the human element first isn’t just essential – it’s our defining ethos.

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?

Our vision for the next five years includes a significant international expansion. We aim to establish our presence in key global markets, bringing our expertise and innovative solutions to a wider audience. This move will not only diversify our client base but also enrich our cultural and creative insights.

We would like to collaborating with big brands is at the forefront of our growth strategy. We’re looking to forge alliances with leading companies across various industries. These partnerships will leverage our digital marketing prowess to create impactful campaigns, setting new trends in the digital space.

Education and empowerment are central to our philosophy. We would like to develop the Tamara Learning Academy, an educational initiative offering specialized courses in digital marketing and related fields. This academy is designed to help our clients stay ahead of the curve, equipping them with knowledge and skills to excel in their respective domains.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?

1. Crafting a Cohesive Team in Today’s Landscape

In the current competitive landscape, the challenge of discovering true talent goes beyond mere skill. Certainly, our domain is replete with talented individuals; however, as an agency owner, the quest extends to finding those rare gems whose skills are matched by personalities that resonate with our core values. This alignment is crucial, and while it remains a demanding task, it’s one we embrace as integral to building a team that’s not only skilled but also harmonious with our agency’s ethos.

2. Balancing Parenthood and Professional Leadership

Navigating the dual roles of motherhood and managing an agency presents a unique set of challenges. It’s a delicate balancing act between the demands of home and the rigors of running a business. This journey requires not only finding equilibrium between these two vital aspects of life but also optimizing every moment, as time becomes an even more precious commodity. Embracing this challenge is key to thriving both as a parent and a business leader.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?

We are on the lookout for established brands with at least a year in the market and existing online sales. We love to work with cosmetic, fashion, beauty and lifestyle brands.
Our ideal partners are those ready to elevate their business to new heights.

At Tamara Agency, we believe in a collaborative approach to growth and success.

The journey with us begins with a comprehensive evaluation: understanding where the brand stands today and envisioning where they want it to be. This initial phase is crucial as it lays the foundation for a tailored strategy, crafted specifically for the brand’s unique needs and goals.

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