Are you wondering what types of SEO marketing would most benefit your business? The work of SEO can seem overwhelming for beginners, but learning more about this smart marketing tool can help you generate tons of quality leads this year.
To learn more about the different types of SEO marketing, keep reading. In this guide, we will go over the main types of SEO tools used so that you can start creating killer content that boosts your brand’s online visibility and profits this year.
On-page SEO, often also referred to as on-site SEO, is a very common SEO practice that focuses on optimizing the web pages of websites for search engines. This involves strategically creating website content, such as your web copy, headers, images, and more. This process involves keyword research in order to know what keywords or phrases you will need to incorporate into your web content.
These keywords should be related to what your most qualified leads are searching for. For example, if someone in your area is looking for your products or services, they will be searching with keywords that will need to also be present on your site in order for you to show up in the search results. The better your search engine ranking, the higher chance you have of reaching new customers by improving your online visibility while also staying ahead of competitors.
Another great SEO tool is using off-page SEO practices to gain some exposure and credibility for your brand. This kind of SEO, also referred to as off-site SEO, focuses on all of the SEO practices that occur off of your website. The more credibility that you gain in areas of the internet that are not your website the more visitors and sales you can receive.
Off-site SEO focuses on link building, which is the practice of getting other reputable websites to mention your brand and insert a link back to your site. This is a great tool for growing your customer base and generating quality leads back to your website where they can find out more about your brand or purchase your products. This can be done by getting mentions in your local online publications or blogs as well as by purchasing guest posts.
Local SEO is a must for those that are marketing within a specific area. For example, if you own a local boutique, you need to find ways to get in front of those searching for your products or services nearby in order to drive local traffic. This is a great tool that local businesses can use to stay ahead of companies like theirs in their local area.
To learn more about SEO best practices, head to the link here.
The Main Types of SEO Marketing Explained
Now that you know more about the main types of SEO marketing, you can determine which of these practices would best support your company.
For more advice on this topic, head to the “Marketing Pill” section of our site.