David Friedland
Big data continues to play a major role for businesses across a variety of different industries all over the world, but there may be questions about how it exactly works and how it manages to provide a number of important benefits to each organization that decides to use it.
How is Big Data defined?
In order to understand what it actually is, it is important to try and define what big data is and what it has been designed to do. The term is described to refer to large amounts of data that would be difficult for a person to analyze by themselves and would essentially require a complex computer system to be able to digest what it is and then reveal it in a way in which the user is then able to understand it.
Indeed, big data is by no means a new phenomenon as it has been around for years, however the concept did only start to achieve traction and gain momentum in the early 2000s once the three V’s were outlined: Volume, Velocity and Variety.
Why does Big Data matter?
To be as simple as possible, big data matters because it can help a business or organization to be as successful as possible, as it allows for them to do a variety of different things. It could potentially identify a number of new opportunities and trends that may have been difficult to spot and pick up on without it, whilst it can also help to attract the right type of customer, rather than having a business waste money trying to pursue someone who has no interest in their products or services.
The iGaming industry is perhaps one of the best examples when it comes down to the use of the information that they can acquire, as the sector is arguably one of the biggest that continues to use it on a daily basis.
With so many different operators and firms competing for a slice of the market share, they each need to have the data to hand in order to make sure they offer the right kind of services. Many companies have decided to use the data available to find out the information regarding those who play live online blackjack, live dealer roulette or even slot games to improve the overall player experience, whilst the iGaming business may also look to see if they can find a number of trends that are currently taking place amongst members, thus allowing them to position themselves to try and capitalize on it.
What are industries using Big Data to help them do?
Although we briefly established that the iGaming industry is using big data in order to help them better understand their customers and their preferences, the sector is just one of many that have continued to use it in order to be as successful as possible.
There are a number of different examples available across a variety of different industries throughout the world that have all used it before, with some perhaps not even realizing that they have used it in the first place.
Organizations that have a website or use online marketing will have used the information collected and made available to create a platform or marketing tools that will have a greater degree of being effective and convert visitors into potential clients, whilst industries such as the healthcare profession will have used it in order to treat patients more effectively and efficiently.
What are the biggest benefits of using Big Data?
There are a number of simple reasons that almost every single organization is using big data and all of them relate to providing them with a number of huge advantages that can benefit them greatly.
One of the first reasons is that it can help them to reduce costs and eliminate any unnecessary expenditure that was once being spent on something. Moreover, companies will be able to make smarter decisions than they were previously able to do whilst also being able to do it faster simultaneously.
Lastly, as mentioned previously, it allows businesses to be able to pick up on the latest trends and consumer behaviors that would not have been easy enough to spot, thus allowing them to continue to offer a number of new products and services to keep people buying.
