Whether you like it or not, establishing a small company is always a major milestone forward. Despite the abundance of competitors, you will discover that you have far more independence, income flows, and control than you ever could if you were working for a much bigger firm over the long term.
One of the first lessons we have to learn about ourselves is that we can’t possibly do everything. For example, you may be proficient at managing the day-to-day operations of your business, but marketing may be a completely alien idea to you.
However, it is not necessary to be intimidating. In reality, there are four simple steps you can take to get started with your digital marketing plan.
Far before you start working on your website, you should have a presence on social media networking websites. In general, it’s simpler to continuously add fresh material to your social media pages than it is to maintain a website’s content calendar (unless you have a blog; more on that later).
In addition, everyone is “on social platforms,” but a website just does not have the same initial effect as a social media platform. With this in mind, you may handle your social media presence in the same way that you would manage your first webpage. Your social networking accounts (Facebook, Twitter, LinkedIn, Instagram, etc.) may and should have all of the same content as your website, but in a more simplified style.
After you establish your business’ foundation in social networking sites, you can do the following things:
- Make use of your expertise;
- Demonstrate your enthusiasm;
- Remember to include all of your business’ key contact information.
In addition, you can target your posts to certain geographic areas as an additional benefit. So, if your company is headquartered in a Suburban town, becoming the “go-to” [add occupation here] in that region is a rather uncomplicated process.
Your phone network is unquestionably internally and externally important for corporate communications, and it may have a significant impact on how efficiently your organization functions. However, with the advancement of technology and the introduction of new and complex capabilities, it is easy to get overwhelmed.
This is why, particularly for small businesses, having a telephone system may make a significant impact on the way your company is seen and can give your company a much more professional appearance.
Not to mention the advanced features that can be obtained, such as an auto-attendant that can be programmed to automatically answer the most frequently asked questions, or the use of call forwarding to direct each customer to the appropriate person through the use of interactive phone menus, among others. Amongst the best telephony providers for small businesses are ULTATEL, RingCentral, and Grasshopper.
Even though your social media platforms can present much of the same value and information that a website does, they are not a substitute for one another. Like how a LinkedIn profile does not serve as a substitute for an actual résumé, so too with this statement.
When it comes to your digital assets, your website serves as the hub of operations for your company. There are few places where you can express your originality and vision like this. A website may be used for a variety of purposes, from creating a personalized contact page to gaining SEO points via the use of recurring blog material. It is an excellent tool for developing a brand and displaying trustworthiness.
Even if you’re doing all of your marketing on your own, you must remain focused on getting your message out to the public. Google loves organic material, regardless of whether you publish 30 words or 3,000 words for every piece. You should too.
Not only do blogs provide readers with a peek into your thinking processes, but they also route all of the traffic back to your website. This will be very beneficial for people who do not currently pay for any form of social media or Google advertising, especially in the early phases of their small company.
Commercials for email marketing services, such as the one for Constant Contact, misrepresent email marketing by implying that you can send an email and get a call right away.
Email marketing, on the other hand, is more effective as a vehicle for brand promotion. Start by defining a distribution schedule, similar to what you would do for social media or blogging posts.
Some individuals send out an email to their contacts once a month to keep in touch with them. Others send it on a weekly basis. Some people send it daily. Maintain consistency in your timeframe, whatever it may be.
After you’ve outlined how your newsletter will be, you can begin using email marketing to keep your clients, prospects, friends, and family up to date on the newest developments in your company’s operations.
It is possible to have a well-rounded digital marketing plan to make the most out of the synergy of social networking websites, a professional phone system and webpage, organic content, and a newsletter while without devoting too much time and attention away from other aspects of your organization.
Make sure to check our blog to read more about simple marketing approaches you can start using this year. Not only will they assist you in engaging with your audience, but you will also discover that they will further reaffirm your enthusiasm for your company’s objective.