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Link building is the process of acquiring links from other websites that lead back to your own. This is one of the tactics used in SEO marketing and it’s very important because backlinks tell search engines that you have valuable and trustworthy content, which will make them want to rank your site higher.
To help you build more relevant and organic backlinks, you should be publishing high-quality assets on your website. So, in this article, we’re going to dive into the different types of website content that can help you earn organic backlinks from relevant sites.
Reports on original research you’ve conducted
If you’ve conducted any original research relevant to your field of work, publishing the reports on your website can be a great way to earn backlinks, as people will use your results to back up their own points or inform their content.
There are different ways to carry out research. You could decide to create surveys and send these out to relevant respondents or you can carry out experiments to test out a specific theory you have. Or you could try observing and analyzing the patterns or trends in your niche and then publishing your findings.
Let’s take a look at an example of a company that has published original and link-worthy research content.
Orbit Media Studios is a web design and development company. One of the original research pieces they’ve published is their report on web design standards. In the post, they talk about using the observation method of research to analyze more than 50 marketing websites based on a checklist of 10 website design standards.
You’ll also see that they’ve documented their findings in full detail, which increases the chances that other relevant sites will want to use this report to back up their own content. To replicate this tactic, see if you can conduct original research on topics or trends in your industry and then publish detailed findings about them. It’s likely other businesses or publishers in your industry will want to pass the information onto their own readers, which can earn you organic backlinks.
Ultimate guides that explore a relevant topic
An ultimate guide is a piece of content that allows you to explain a broad topic in detail. They tend to attract a lot of backlinks because of how informative and comprehensive they are.
To ensure that you’re creating effective ultimate guides, you’ll need to come up with topics that your audience is interested in. One way to do this is by looking through the questions that people send to your customer service team. As you do this, you’ll get some insight into the problems of your customers, which will help you come up with relevant content ideas.
When writing ultimate guides, try to focus on making them as informative as possible. An ultimate guide should include all of the relevant information a reader might need about a certain topic, so you have to ensure you’re providing a lot of value and covering all the relevant aspects of your chosen subject.
Now, let’s study some examples of ultimate guides that already exist to give you inspiration.
Joy Organics, an online retailer that sells CBD products, shows us how to create effective ultimate guides with their comprehensive article about CBD oil. The guide talks about everything from the definition of CBD oil to its history and the different types of CBD products available.
It’s a very informative piece and it answers virtually any questions their audience may have on this topic. It is the type of ultimate guide that is likely to attract a lot of backlinks from other relevant sites that want to educate their audiences about CBD products.
To get the same results from your content, make sure you perform extensive research before writing your ultimate guide so you can have all the information needed to make your guide as valuable as possible.
Startup Pill also has a comprehensive article on how to launch a startup in 2021. This is a detailed guide that breaks down the steps people need to take if they want to succeed in business, regardless of what industry they might be in.
The piece talks about finding a niche, and relevant factors to consider before launching a startup. This type of information will be very valuable for anyone who’s thinking of starting a business, so it’s likely to garner backlinks from websites with business-oriented readers.
You can also do something similar for your site by identifying a relevant topic that your target customers need more clarity on and publishing useful information that can help people take action. If your guide provides expert tips and is of a high quality, it’s likely to attract plenty of backlinks for your site.
If you can create content that answers common questions for your customers, this can help you earn plenty of links, as other people will want to use this to back up points they’re making in their own articles.
To do this effectively, you need to come up with a list of questions you should be answering with your content. And one way to find these questions is through keyword research. This refers to the process of using a specialist tool like Ahrefs’ Keywords Explorer or SEMrush’s Keyword Magic Tool. These will allow you to input relevant words and phrases that relate to your business and provide you with a list of the search queries that your ideal customers are already typing into search engines.
You’ll then be able to pull out questions that your target audience wants the answers to, so you can get to work on addressing them. To give you a practical idea of how this could work, let’s study an example of a website that uses its content to answer customer questions.
Hootsuite, a social media management company, has a blog that they use to provide helpful information for their audience of business owners or marketers navigating the world of social media. One of the helpful blog posts they’ve published is their piece on the best time to post on TikTok.
This is a topic a lot of their ideal customers are likely to have questions about, as TikTok has become very useful for raising brand awareness in recent years. So, using their content to provide an answer to this question is a great way to help their readers use TikTok more effectively. This piece can also help the company get backlinks from other sites who have audiences that would benefit from knowing this answer.
To replicate this tactic for your site, use keyword research to find relevant questions being asked by your ideal customers so you can create content that answers their queries.
Infographics that make facts and figures engaging
Infographics can be used to present statistics, processes, or timelines in a visually appealing and easily digestible way.
If you’re able to create strong and attractive infographics using information that’s relevant to your field of work, there’s a high chance that others in your industry will want to share and include them in their own content. And, when they do this, they’ll most likely credit you with a backlink.
To create effective infographics, you’ll want to use templates that are eye-catching and engaging so they’ll get the attention of your target audience. If you know you can’t design your own templates or hire a graphic designer to do this, your best bet is to use an infographic maker like the one from Venngage that allows you to create professional infographics, even if you don’t have any design experience.
Another thing to note when creating your infographics is the importance of keeping things simple. If you start to use too many design elements, it will make your infographics look too complicated and readers may find them hard to understand. So, you want to make them simple, use enough white space, and ensure that your text is large enough for people to read.
Free tools that provide real value
Creating free and valuable tools for your ideal customers is another technique that can help you get organic backlinks because other sites may want to recommend them.
You might be wondering whether the freemium marketing model is right for your business, so what you need to understand is that most people will want to determine the kind of value they’re going to get from your business before they decide to invest in your products or services.
To ensure that your free tools will actually be helpful, you need to identify the pain points of your target customers. One way to do that is by joining social media forums like Reddit or Quora so you can look out for discussions in your niche. Reading through these conversations will give you an insight into the problems your ideal customers are having so you can tailor your tools towards solving them.
Over at Loganix, we offer marketing services like link building, SEO copywriting, and local SEO. As a way to provide value for our audience, we’ve created a free domain authority checker. This tool is relevant to our field because it allows people to analyze the target websites they want to get backlinks from so they don’t end up with links from low-quality sites.
As you can see, it’s the kind of SEO tool that any business owner would appreciate, and it also helps us get organic backlinks from marketing blogs or other relevant websites that recommend our tool to their audiences.
Is there a particular pain point that is bothering your target customers? See if you can create free tools to help them solve the issue. These could be free templates, checklists, or even interactive tools — the main focus is to provide value so other sites will want to link to your resource.
Summary
Creating quality content is one of the best ways to get organic backlinks from other relevant websites. And, in this article, we’ve outlined the different types of content that will help you do this. From original research to ultimate guides and infographics, they’re all very effective, so start creating them now.
Need useful tips and strategies that will help you improve your website’s visibility and search engine rankings? Check out The Startup Pill’s SEO guides for more helpful information.
Author Bio:
Aaron Haynes is CEO and co-founder of Loganix. The company is an SEO fulfillment partner for digital marketing agencies and professionals, which provides the services businesses need to improve their online visibility and grow. If you liked this article, check out the Loganix blog, where you’ll find more SEO guides full of expert advice.
